Have you ever been captivated by an outfit worn by a character in a series or TV show and wondered where you could buy it? With the rise of image recognition technology, several mobile applications have been developed to solve this fashion puzzle. These digital tools have become personal style assistants, allowing viewers to identify and purchase clothing and accessories directly from their couch. The ease of use and efficiency of these applications are transforming the way consumers interact with fashion seen on screen.
Discovering the apps that are revolutionizing screen fashion
In the arena of top applications dedicated to fashion, a young French startup stands out. Watiz, specializing in image processing and analysis, offers a visual search application that allows you to find a piece of clothing seen on TV. Founded in 2016 in Évreux, this startup is the brainchild of three visionaries: Julien Capra, Rémy Villecroze, and Marc Decombas. Their ambition? To transform every viewing into an interactive shopping session, where the latest fashion trends are just a click away.
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Their product, an application for visual clothing search, has attracted attention all the way to Palo Alto, the sanctuary of digital innovation. Considered by Challenges magazine as one of the ‘100 startups to invest in’ in 2019, Watiz enjoys recognition that transcends the borders of France. Their rise is closely monitored, a clear sign of the impact of new technologies on traditional industries.
The epicenter of this excitement is in Évreux, a city in the Eure region, where Watiz has set up shop within Smart’Up, a business incubator specializing in digital innovation. This strategic choice has allowed them to benefit from synergy with partners such as the Chamber of Commerce and Industry and Base aérienne 105, thus strengthening their entrepreneurial ecosystem.
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In beta testing, the Watiz application promises to revolutionize the user experience for fans of series and TV shows. With a launch planned before the end of the year, the startup is seeking funding, aiming to raise €500,000 to finalize its product and embark on conquering an international market. Watiz is not just responding to a demand; it is shaping a future where screen fashion becomes interactive and instantly accessible.
How are these applications transforming your television experience into interactive shopping?
The digital revolution is taking over the small screen and profoundly changing viewer habits. Applications such as the one developed by Watiz capitalize on a dual promise: to enrich the television experience and provide a platform for interactive shopping. The user, comfortably settled in front of their favorite series, can now capture an image of a coveted garment. In the process, the application offers direct links to online stores where the identified piece can be purchased. This immediacy transforms every viewing session into a shopping opportunity, blurring the lines between entertainment and consumption.
At the heart of this technological feat, the Watiz application serves as an essential link. Currently in beta testing and set to launch before the end of the year, it aims to leverage advancements in image processing to provide an unprecedented user experience. The process is simple and intuitive: a screenshot is enough for the application to analyze the garment and present alternatives or the exact product available for sale. Through this approach, the act of purchasing becomes a natural extension of visual pleasure, generating a new sales channel for brands.
The development of this platform requires significant investment, which is why Watiz is currently seeking funding. The company aims to raise €500,000 to refine its product and leap into an international market. The fundraising aims to support the growth of this new consumption model where the boundary between watching TV shows and shopping fades, creating an ecosystem where fashion and media coexist and stimulate each other.